SEO

Tip

From English Google Webmaster Central office-hours hangout, 05/04/2019:

What information do you have that users are interested in searching for and how can you provide it in a way that answers their needs and helps them to move forward?

Is this something that (Google would) want to recommend to other users?

Basic Checks

Title tags and meta descriptions

  • Avoid duplication in your title tags.
  • Aim to have a title and description under 55 and 155 characters respectively.

On-page copy

  • Aim for a word count of 300+ words.
  • Do NOT duplicate content

Page load times

Mobile friendly

Check for broken pages

  • Google Search Console: Navigate to Crawl, Crawl Errors, “Not Found”

HTTPS vs HTTP

Pop-Ups

The English Google Webmaster Central office-hours hangout, 22/02/2019 talks about interstitial (pop-up) dialogs resulting in lower SEO rankings.

interstitial
an advertisement that appears while a chosen website or page is downloading.

Redirect

If Google finds a persistent 302 (temporary redirect) for a long period of time, it will start treating it like a permanent redirect. (from English Google Webmaster Central office-hours hangout, 22/02/2019).

Sub-Domains

Sub-domains are effectively treated as separate sites for the purposes of SEO:

Here’s Why Your Site Structure Matters for SEO by Eric Enge: https://www.youtube.com/watch?v=xvSuaVuJuJM