SEO
Tip
From English Google Webmaster Central office-hours hangout, 05/04/2019:
What information do you have that users are interested in searching for and how can you provide it in a way that answers their needs and helps them to move forward?
Is this something that (Google would) want to recommend to other users?
Links
Your ultimate SEO health check guide – How to climb the ranks: http://www.growthbusiness.co.uk/ultimate-seo-health-check-guide-2552724/
How to Build SEO Strategies Effectively (and Make Them Last): https://moz.com/blog/seo-strategy
Basic Checks
Title tags and meta descriptions
Avoid duplication in your title tags.
Aim to have a title and description under 55 and 155 characters respectively.
On-page copy
Aim for a word count of 300+ words.
Do NOT duplicate content
Page load times
Check the size of your images
Mobile friendly
Check for broken pages
Google Search Console: Navigate to Crawl, Crawl Errors, “Not Found”
HTTPS vs HTTP
Pop-Ups
The English Google Webmaster Central office-hours hangout, 22/02/2019 talks about interstitial (pop-up) dialogs resulting in lower SEO rankings.
- interstitial
an advertisement that appears while a chosen website or page is downloading.
Redirect
If Google finds a persistent 302 (temporary redirect) for a long period of time, it will start treating it like a permanent redirect. (from English Google Webmaster Central office-hours hangout, 22/02/2019).
Sub-Domains
Sub-domains are effectively treated as separate sites for the purposes of SEO:
Here’s Why Your Site Structure Matters for SEO by Eric Enge: https://www.youtube.com/watch?v=xvSuaVuJuJM